Celebrating Japanese Craftsmanship on the Global Stage
Kodama Koi Farm, the largest koi farm in the United States, is proud to announce that our branding project has been awarded “Best of Show – Design” at the 2025 Pele Awards, Hawaii’s premier advertising and design competition hosted by AAF Hawaii (American Advertising Federation)
In addition to the highest overall honor, our project received four Pele Gold Awards and one PeleSilver Award, bringing home a total of six prestigious accolades—a true milestone for our brand.
Award-Winning Project: Kodama Koi Farm – Total Branding
- Best of Show – Design / PELE GOLD（Integrated Brand Identity Campaign）
- PELE GOLD（Integrated Branded Content Campaign）
- PELE GOLD（Logo Design）
- PELE GOLD（Stationery Package）
- PELE SILVER（Packaging Design）
Creative Agency: Clarence Lee Design
A Vision Rooted in Tradition, Elevated by Design
This award-winning rebranding initiative was created in collaboration with Honolulu-based branding agency Clarence Lee Design, with the goal of expressing our deep-rooted mission: To share the spirit and beauty of Japanese koi culture with the world.
From logo and packaging to web and print materials, every brand touchpoint was meticulously redesigned to embody the essence of Japan—its elegance, precision, and quiet strength.
The new brand identity draws inspiration from traditional Japanese aesthetics and the craftsmanship of koi breeders, offering a cohesive and dignified presence that reflects who we are: a company built on generations of knowledge, dedication, and respect for nature.
More Than a Farm – A Cultural Ambassador
At Kodama Koi Farm, we believe that koi are more than ornamental fish—they are living expressions of Japanese philosophy, harmony, and artistry. As a “Koi Ambassador”, we are committed not only to breeding world-class koi, but also to promoting the cultural values behind them.
This recognition at the Pele Awards affirms that our vision and identity resonate far beyond the koi industry, earning recognition from Hawaii’s creative community and beyond.
Looking Ahead
This award inspires us to continue building a brand that connects East and West, tradition and innovation. We remain dedicated to helping more people around the world experience the joy of koi—and the values they represent.
For media inquiries, interviews, or high-resolution images, please contact: Kodama Koi Farm
